AI in Marketing Analytics

Slide 1 - Title Page

Slide 3 - Introduction

Slide 4 - Research Paper Title

Slide 5 - Research Paper

Slide 6 - Working Paper Overview

Slide 7 - Author Overview

Slide 8 - Visual Saliency

Slide 9 - Gaze vs Features

Slide 10 - Tawny Applications

Slide 11 - How Webcam Eyetracking Works 1

Slide 12 - How Webcam Eyetracking Works 2

Slide 13 - How Webcam Eyetracking Works 3

Slide 14 - How Webcam Eyetracking Works 4

Slide 15 - How Webcam Eyetracking Works 5

Slide 16 - How Webcam Eyetracking Works 6

Slide 17 - How Webcam Eyetracking Works 7

Slide 18 - Tawny Clients

Slide 19 - Expoze Title

Slide 20 - Expoze Process

Slide 21 - MIT/Tübingen Benchmark

Slide 22 - Expoze Accuracy

Slide 23 - Expoze False Negatives

Slide 24 - Neurons Title

Slide 25 - Neurons Data

Slide 26 - Brand Attention

Slide 27 - Behavioral Metrics

Slide 28 - Neurons Partners

Slide 29 - Neurons Clients

Slide 30 - Dragonfly Title

Slide 31 - Dragonfly Biology

Slide 32 - Dragonfly Patent

Slide 33 - Dragonfly Contexts

Slide 34 - Dragonfly Clients

Slide 35 - LLM Performance

Slide 36 - Comparison Title

Slide 37 - Biology vs Deep Learning

Slide 38 - Tool Comparison

Slide 39 - Key Drivers

Slide 40 - Limitations Title

Slide 41 - Ethical Concerns

Slide 42 - Future Trends

Slide 43 - Future Outlook

Slide 44 - Poll QR Code

Slide 45 - Poll

Slide 46 - Thank You

Slide 47 - References

Slide 48 - Tools Used