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Building Products Driven by Data, Designed for Growth.

My Profile

I'm Usman, a data-driven product analyst with experience managing the full product lifecycle. I specialize in translating user needs into market-ready solutions, guiding products from initial user research and require- ments gathering through to go-to-market strategy, launch, and optimization for lead generation.

[email protected] +49 170 6959515
Berlin, Germany
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Career & Education

Education Icon
HTW Berlin 2025-Present
CGPA: 1.8/1.00
IBA 2019 – 2023
CGPA: 3.74/4.00
Teaching Assistant
Experience Icon
HashMove 10/2023 – 04/2025
GoodCore 03/2024 – 08/2024
L'Oréal 01/2023 – 06/2023
Dawlance 07/2022 – 10/2022

Master's in International Business

HTW Berlin

2025 – Present

Projects

AI Digital Twin: Synthesized 11 psychographics into a functional AI clone of myself.

AI Saliency for Marketing: Explored deep learning and neuroscience-based saliency models.

Are Songs Shrinking? Analyzed 35 years of music data to prove streaming has shrunk mainstream song lengths by 17%.

BBA (Marketing)

Institute of Business Administration

2019 – 2023

Electives: Marketing Analytics, Digital Marketing, Product Management, Consumer Behavior, Brand Management, Media Management, Trade Marketing

Dean’s List: GPA 3.74

Teaching Assistant – Analytical Approach to Decisions: Guided 250+ students through complex business analytics projects, mentoring them in R and advanced Excel.

Product Marketing Analyst

HashMove

10/2023 – 04/2025

Owned the product marketing and tech integration stack for a B2B SaaS Logistics ERP, turning complex AI and tracking features into high-converting sales assets.

Go-To-Market & Sales Enablement: Launched GTM strategies for new AI-powered Logistics and Yard Management modules. Collaborated with design teams to build fresh sales playbooks that successfully boosted average deal sizes by 24%.

AI Demos: Designed high-fidelity Figma demos for freight optimization using Agentic AI. The result? Accelerated the sales cycle by 20% and secured a multi-million-dollar Proof of Concept (PoC).

Data & API Strategy: Built the Python scripts, advanced Excel models, and BI dashboards that cut sales proposal processing time by 13%. Evaluated and migrated 1,500+ annual shipments to live tracking APIs, skyrocketing user adoption by 132%.

SEO Content Writer

GoodCore

03/2024 – 08/2024

Simplified technical software development concepts for broader audiences, bridging the gap between engineering and content marketing.

Authored deep-dive articles on the Agile Software Development Life Cycle (SDLC), pairing clear copy with custom Figma illustrations to boost organic traffic by 18%.

Final Year Project Trainee

L’Oréal

01/2023 – 06/2023

Developed the business case, built a high-fidelity interactive prototype, and mapped out the full go-to-market strategy for a specialized salon booking application.

Consumer Insights Intern

Dawlance

07/2022 – 10/2022

Managed 5 major consumer research initiatives with IPSOS. Mapped out end-to-end user journeys to optimize the brand's DTC e-commerce strategy, directly resulting in a 6.3% increase in click-through rates (CTR).

HTW Berlin
IBA
HashMove
GoodCore
L'Oréal
Dawlance
HTW Berlin
2025 – Present

Master's in International Business

CGPA 1.8 / 1.0
FOCUS Data Analytics
LOCATION Berlin

Master's degree in International Business focusing on digital business models, AI technology integration, and global product strategy.

AI Clone: Synthesized 11 psychographics into a functional AI clone of myself.
Neuroscience Models: Explored deep learning & neuroscience-based saliency models for marketing.
Data Analysis: Analyzed 35 years of music data proving streaming shrunk song lengths by 17%.
Data Science Python R AI
HashMove
10/23 – 04/25

Product Marketing Analyst

DEAL SIZE +24%
ADOPTION +132%
PROPOSAL TIME -13%

Owned product marketing and tech integration stack for a B2B SaaS Logistics ERP, turning AI features into high-converting sales assets.

GTM Strategy: Launched GTM strategies for new AI-powered Logistics & Yard Management modules.
Agentic AI PoC: Designed Figma demos for Agentic AI freight optimization, securing a multi-million-dollar PoC.
API Integration: Migrated 1,500+ annual shipments to live tracking APIs, boosting adoption by +132%.
GTM Strategy Figma Sales Enablement Python API Integration
GoodCore
03/24 – 08/24

SEO Content Writer

ORGANIC TRAFFIC +18%
DOMAIN Agile SDLC
ILLUSTRATIONS Figma

Simplified technical software development concepts for broader technical audiences, bridging engineering and content marketing.

SDLC Guides: Authored deep-dive articles on Agile Software Development Life Cycle (SDLC).
Visual Design: Paired clear technical copy with custom Figma illustrations to boost organic traffic by +18%.
GoodCore Agile SDLC Showcase
Technical Writing Agile SDLC SEO Figma
IBA
2019 – 2023

BBA – Marketing

GPA 3.74 (91%)
HONORS Dean's List
TA ROLE 250+ Students

BBA degree specializing in Marketing Analytics, Digital Marketing, Product Management, and Consumer Behavior.

Dean's List Honors: Academic excellence with GPA 3.74 (90.95%).
Teaching Assistant: TA for Analytical Approach to Decisions, guiding 250+ students in Excel.
Marketing Analytics Digital Marketing Brand Management Product Strategy Consumer Behavior
L'Oréal
01/23 – 06/23

Final Year Project Trainee

GRADE 99/100
PROTOTYPE 30+ screens
PANELS 27 Total

Developed the business case, built a high-fidelity interactive prototype, and mapped out GTM strategy for a salon booking application.

Interactive Prototype: Engineered interactive prototype with 30+ screens for specialized salon booking system.
GTM & Business Case: Mapped GTM strategy & business case awarded 99/100 grade by L'Oréal management.
L'Oréal Salon Booking Showcase
UX/UI Prototype GTM Strategy Figma User Research
Dawlance
07/22 – 10/22

Consumer Insights Intern

DTC CTR +6.3%
RESEARCH 5 Projects
PARTNER IPSOS

Managed 5 major consumer research initiatives with IPSOS to map user journeys and optimize DTC e-commerce conversion.

IPSOS Research: Managed 5 major research projects with IPSOS across Pakistan.
DTC Optimization: Mapped end-to-end user journeys boosting e-commerce CTR by +6.3%.
Dawlance Consumer Insights Showcase
User Journey Mapping IPSOS Research DTC Strategy Analytics

Areas of Expertise

Product
Management

  • Yard Management Vertical: Directed product development (feature research, process mapping, wireframing), cutting manhours by 33% in pilot through automated task assignment.
  • Agentic AI Demos: Designed high-impact Figma demos addressing freight optimization using Agentic AI, securing a Proof of Concept request for a multi-million-dollar project.

Product
Marketing

  • SaaS Modules GTM: Developed go-to-market strategies for two new SaaS modules, collaborating with design to equip sales with new playbooks that led to a 24% increase in average deal size.
  • Content Library: Managed a multi-channel content library (decks, brochures, blogs, video tutorials), increasing feature adoption by 362% for key partners like the Arab British Chamber of Commerce.

Business
Analytics

  • Forecasting & Automation: Built advanced Excel models, Python scripts, and BI dashboards for sales forecasting, proposal automation, and value proposition analysis, reducing commercials' processing time by 13%.
  • Live Tracking & APIs: Evaluated 13 vendor solutions for live tracking APIs, migrating 1,500+ annual shipments to enhanced tracking and carbon calculation; increasing user adoption by 132%.

Selected Works

01 02 03 04 05 06 07
ai_powered_logistics.html
AI-Powered Logistics Platform @ HashMove
01 // AI LOGISTICS PLATFORM
are_songs_shrinking.py
Spotify Trend Analysis
02 // SPOTIFY TREND ANALYSIS
pitch_deck.pptx
SaaS Modules Valuation & Pitch Deck
03 // VALUATION & PITCH DECK
agentic_ai_finance.pdf
AI in Financial Instruments Analysis
04 // AI FINANCIAL INSTRUMENTS
agile_sdlc.svg
Agile SDLC & Requirement Scoping
05 // AGILE SDLC SCOPING
ai_persona_clone.json
AI Persona Development & Research
06 // AI PERSONA CLONE
ai_in_marketing.pptx
Multi-Channel Marketing & GTM Strategy
07 // MULTI-CHANNEL GTM

Some More Works...

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#
Project
Category
01
Salon Booking App @ L'Oréal
UX/UI Design
02
Consumer Insights @ Dawlance
Market Research
03
Competitive Intelligence Platform
Product Architecture
04
Change Management |   Ford Case Study
Strategy
05
Brandstorm National Finalist @ L'Oréal
AR/VR Concept
Salon Booking App

Specialized salon booking application, interactive prototype & GTM strategy built for L'Oréal.

Consumer Insights

End-to-end user journey mapping & consumer research initiatives optimizing DTC conversion by 6.3% CTR.

Competitive Intelligence Platform

Comprehensive system architecture and benchmark analytics for competitive market monitoring.

Change Management

Strategic Kotter 8-step organizational transformation framework applied to automotive case study.

Brandstorm National Finalist

Immersive AR/VR beauty tech innovation pitched as National Finalist at L'Oréal Brandstorm.

Project Snapshot

Certifications & Achievements

Achievements

Customer Analytics - Penn x Coursera
Brandstorm National Finalist
Top Intern + Job Offer
8.5 IELTS
Associate Data Analyst
Intermediate Python
Intermediate SQL
Joining Data with SQL
Market Concepts
Finance Fundamentals
ESG

Tech Stack & Proficiencies

Product Management
n8n n8n
Figma Figma
Jira Jira
Trello Trello
Confluence Confluence
Notion Notion
Slack Slack
Adv PowerPoint Adv PowerPoint
Product Marketing
Clay Clay
Apollo Apollo
Google Analytics Google Analytics
HubSpot HubSpot
Canva Canva
Webflow Webflow
Pipedrive Pipedrive
ElevenLabs ElevenLabs
Business Analytics
Python Python
SQL SQL
R R
Tableau Tableau
Power BI Power BI
Mixpanel Mixpanel
SPSS SPSS
Advanced Excel Advanced Excel

Let's build something exceptional.

I'm open to discussing product strategy, analyst roles, or collaborative consulting projects.

Email Me Call Me Book a Meeting
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Project Snapshot